Data by Design
Interaction and Algorithm
Spielanleitung
Interaction
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Identify interactions (Pink)
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Use the pink markers and mark all interactions with the TikTok For You page that you know!
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Discuss in the group!
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The legend on the game board briefly explains the symbols of the interactions.
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Spielanleitung
Interaction
algorithmic evaluation
2. Evaluate interactions (Green)
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Use the green markers and evaluate the interactions! What influence do the interactions have on the recommendation of similar videos?
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Discuss in the group!
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👍 denotes a positive influence on the algorithm
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👎 denotes a negative influence on the algorithm.
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Use the question mark (?), if you are unsure.
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Use the 🚫 if you believe, the interaction is blocking the video from your recommendations.
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Spielanleitung
Interaktion
algorithmic weighting
algorithmic evaluation
3. Weighting interactions (Algorithm/Blue)
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Use the blue markers (1–3) to weight interactions that influence the recommendations. You can only weight interactions that have a thumbs up/down. What do you think the TikTok recommendation algorithm finds particularly important!
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Discuss in the group!
Spielanleitung
Interaktion
Usage type
algorithmic weighting
algorithmic evaluation
4. Weighting interactions (Persona/Yellow)
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Use the yellow markers (1–3) to weight the interactions that correspond to a specific usage type.
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Decide in the group which usage type you want to represent (Swiper, Liker, Commenter, Reporter, Subscriber, Marker, etc.)
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You can only weight interactions that have a thumbs up/down.
Spielanleitung
Interaction
Usage Type
algorithmic weighting
algorithmic evaluation
4. Personas
Swiper
Liker
Commenter
Reporter
Evaluation
Gruppe 3
Gruppe 1
Gruppe 2
Gruppe 4
Auswertung
Interaction
usage type
algorithmic weighting
+
algorithmic evaluation
=
?
=
2
+
+
=
2
=
=
Value
Value
Auswertung
Interaction
usage type
algorithmic weighting
algorithmic evaluation
=
?
=
2
x
=
2
=
=
Value
Value
x
x
+
Auswertung
Interaction
usage type
algorithmic weighting
+
algorithmic evaluation
(
)
x
(
)
=
?
2
=
2
=
2
=
=
Value
Value
Auswertung
(
)
(
)
=
?
=
=
2
=
=
Value
Value
ϑ
∑
ϒ
*
*
*
x
Auswertung
Interaktion
Nutzungstyp
algorithmische Gewichtung
+
algorithmische Bewertung
(
)
x
(
)
=
=
2
=
(-2)
12
x
Spielanleitung
Interaktion
Nutzungstyp
algorithmische Gewichtung
algorithmische Bewertung
(
)
x
=
x
?
=
2
=
(-2)
x
Spielanleitung
Interaktion
Nutzungstyp
algorithmische Gewichtung
algorithmische Bewertung
(
)
x
=
x
=
2
=
(-2)
18
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Impressum
Die Methode "TikTok Labor" wurde Rahmen des BMBF-geförderten Verbundprojektes “Dataskop” entwickelt. Mehr unter: dataskop.net/
Lizenz: CC BY mediale pfade, Leon Behn, Robert Behrendt
